No Fixed Address (NFA) has always stood apart, not just as a North American-based independent agency, but as a collective of curious, passionate, and deeply human creators. When we approached the brand refresh, our primary goal wasn’t to reinvent who NFA is. It was to honor what has always made it remarkable: its people.
At the heart of the identity sat the existing “X.” We leaned into that equity and built a world around it. The result is a visual language that feels less like a logo system and more like a living ecosystem, one that can grow, stretch, and evolve as NFA does.
We introduced a fun, quirky, collage-like brand system that celebrates individuality and personality. These elements aren’t just stylistic choices. They reflect who NFA truly is: a group of distinct voices that come together to make something stronger, smarter, and more interesting than the sum of its parts.
The brand feels human because the work and the people behind it are human. There is warmth, wit, playfulness, and room to breathe. This refresh was built with flexibility at its core, allowing NFA to say more in more ways.
The brand feels human because the work and the people behind it are human. There is warmth, wit, playfulness, and room to breathe. This refresh was built with flexibility at its core, allowing NFA to say more in more ways.
Most importantly, this brand is a celebration of the people who make NFA what it is. It is a visual and verbal tribute to the individuals who choose creativity and curiosity.
