How to play was simple, sign up to earn points by accepting new weekly challenges and posting to social. We asked Canadians to step up and thousands of them delivered, posting their entries on Instagram and Twitter. Fans could track their progress, see other fans’ submissions, and prepare for the next week’s assignment. By season’s end we had our 32 superfans and one grand prize winner.
For those joining a little late in the game, Bonus Blitz Challenges, sponsored by Budweiser, gave offered fans a competitive edge and extra prize incentives throughout the season.