Becker is a professional continuing education platform committed to helping candidates achieve their CPA credentials and advancing their careers. Becker serves the Big 4 global accounting firms and has maintained strong relationships with top American accounting firms for more than 60 years. Becker has been a leading industry partner in CPA Exam preparation and was looking to refresh the brand to cater to a younger and more digitally savvy clientele.
Below is one of the two proposed art directions:
Executive Creative Director: Jason McCann
Associate Creative director: Sylwia Michalska
Art Director & Designer: Victoria Di Valerio
Agency: GALE Partners
Client: Becker