Krazy Coupon Lady is a founder-owned, women-led online and in-store deal curator beating full price for every want or need. They help you seize the deal and unapologetically maximize your money.
We needed to modernize the brand and transform it from yellow sticker pricing to a badass deal-hunting experience. We created a bold new brand look that revitalizes every aspect of Krazy Coupon Lady — from social media and web, app to in-store displays and merchandise— all designed to bring excitement, vibrancy and recreating the sensory feeling you get from being in a store aisle and getting the best price.
krazy (ˈkrā-zē), adjective - A fanatical level of commitment to hustling,
saving money and working the system.
Agency: No Fixed Address
Client: Krazy Cupon Lady
CCO: Kelsey Horne, Alexis Bronstorph, Jack Latulippe
Creative Director & Design: Victoria Di Valerio
Associate Creative Director Copy: Katie Maxfield
UI & Brand Design: Valentina Gutierrez
Brand Design: Feilin Fu
UX Design: Campbell Parsons
In-store and product photography: Krazy Cupon Lady in-house team
Client: Krazy Cupon Lady
CCO: Kelsey Horne, Alexis Bronstorph, Jack Latulippe
Creative Director & Design: Victoria Di Valerio
Associate Creative Director Copy: Katie Maxfield
UI & Brand Design: Valentina Gutierrez
Brand Design: Feilin Fu
UX Design: Campbell Parsons
In-store and product photography: Krazy Cupon Lady in-house team
