For Greenfield Natural Meat Co., we developed a robust brand photography library designed for long-term, flexible use across social, web, packaging, and out-of-home. The art direction aimed to create an aspirational visual world centered on nurturing your family through food that is good for you, good for the environment.
Inspired by the smallest details in nature, we moved in close to reveal texture, freshness, and craft at an intimate scale, highlighting both deliciousness but imperfection found in real food.
Below are the guiding principals for this brand photography bank.
Client: Greenfield Natural Meat co.
Agency: No Fixed Address inc
CCO: Kelsey Horne, Alexis Bronstorph
Creative Director & Art Direction: Victoria Di Valerio
Production: Fuze Production
Photographer: Rob Fiocca
CCO: Kelsey Horne, Alexis Bronstorph
Creative Director & Art Direction: Victoria Di Valerio
Production: Fuze Production
Photographer: Rob Fiocca
